For Universities

South-east Asia, and Malaysia in particular, is a key market for UK universities. We can help you in three ways to develop your market presence and increase recruitment from the region:

i. helping to set up and operate a regional office

ii. bespoke marketing activities

iii. general recruitment and marketing

Regional Office

Around 30 UK universities have set up Regional Offices in Kuala Lumpur, and we can help other universities that aspire to have some kind of permanent representation in the region. We have to date set up and operated Regional Offices for five UK universities. Through our subsidiary company in Malaysia (S.E.A. Education Advisory Services Sdn Bhd) we are allowed to employ staff on behalf of a client university, rent office space, open bank accounts, and carry out other business activities in the country.

How It Works

The regional officer is employed by S.E.A. Education Advisory Services Sdn Bhd as a consultant, to work exclusively for the client. In this way S.E.A. takes responsibility for the HR and logistics issues, and the client university oversees the day to day marketing and recruitment activities. The client pays S.E.A. an agreed sum for the regional officer’s pay and travel expenses.

Typically the activities of a regional officer might include:

    • Regular visits to agents
    • Attendance at agent fairs
    • Assisting at major education exhibitions
    • Visiting existing partners
    • Arranging for visiting staff to give guest
    • Setting up meeting schedules for visiting staff

S.E.A. will also collaborate with the client on seeking new opportunities such as new partners and advising on new course development.



We work in a proactive manner, by offering bespoke consultancy services for UK universities. Much of the focus of these services is on setting up institutional links and progression routes for students. We can identify potential partners, set up meetings and maintain contact with potential students.

We can also help our clients establish a strong market presence, by carrying out targeted marketing and recruitment activities, and raise their profile with key influencers in the region, such as government officials, local universities, international schools and the British Council.


We represent some universities as a conventional agent, and provide the normal recruitment services for students such as:

  • assistance with course application forms
  • assistance with applying for accommodation
  • assistance with their visa applications
  • pre-departure briefings
  • advice on scholarships
  • attend local marketing and recruitment events on behalf of a client
  • advise on market trends and new course development

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